Dubai Developments rises on Cairo’s prime OOH scene with a new branding and awareness campaign, after gripping the OOH arena for promoting its commercial project, Capital Dubai Mall in its most recent OOH campaign. Dubai Developments is known for designing premier contemporary homes, large-scale commercial properties or luxury hotels, motivating and encouraging exceptional customer experiences. \r\nThe OOH visual uses the main tagline “STAY TUNED OBSIDIER NEW CAPITAL'' indicating the prime location of the upcoming project. Aesthetic black-background visuals are also used to represent the ad copy “Everything we touch turns black”. The ad copy “Our Origin Is Lava” is also used while portraying a photograph of an eye, zoomed to the pupil that is creatively half black, half lava. \r\nIf you have any additional questions regarding Dubai Development’s campaign, you can visit Monitoring out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations, and more.