In cooperation with Dubai Shopping Festival, MBC Group presents on Dubai's OOH arena, Barça: The Exhibition - Feel our Passion. The OOH campaign hosts the Dubai Calendar's logo since it is highlighting that this campaign is a part of the Calendar of Events organized and scheduled by Dubai Calendar, also it highlights that this stunning event will be one of the highlights of the Dubai Shopping Festival (DSF). This campaign has popped up on Dubai’s billboards after announcing Amr Diab’s White Party at the Dubai Media City Amphitheater. The ad visuals feature FC Barcelona's banner and logo on a black and blue-themed background, introducing a completely immersive experience till February 2, 2022, at Dubai Festival Mall on the first floor near MARKS & SPENCER. The FC Barcelona fans will have the chance to dive into Barça’s history, experience match day, and take a peek into the future at Camp Nou virtually by using cutting-edge immersive technology. The ad copy invites audiences to get their tickets now at Platinumlist for this guided immersive showcase spread across 9 different rooms. The ad also reveals the sponsors of this event, for instance, PROACTIV and INTERCONTINENTAL DUBAI FESTIVAL CITY. This new campaign was seen in the first week of January on Digital Screens in Dubai
