El Araby Group has turned up once again on Cairo’s billboards with a relaunched OOH campaign for Sharp promoting their screens. The campaign is flaunting the discounts on the 50, 55, and 65 inch screens. The electronics leader company blows away the competition with their competitive discounts even on larger screens. Following the steps of the previous campaign last November, the ads are attempting to claim the brand’s rank in the market using the simple words “The Number One Screen in Japan”. The ad is simple and selling, communicating the screen’s advanced features and technology. The simplicity of the design and the clarity of the message is a recipe for success. El Araby’s logo is proudly displayed on the footer of the ad along with their promising slogan “صناع الثقة” which translates to “Creators of Trust”. The hotline and social media pages are also seen. If you need to know more about Sharp and this campaign’s OOH sizes, types, and locations, visit MOOH, your local OOH intelligence data provider with international standards.
