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Frida Surges Across Cairo’s OOH Marketing Scene Deploying A Unique Line of Home & Personal Care Products, Giving A Fresh Scent and Feel!

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Frida Surges Across Cairo’s OOH Marketing Scene Deploying A Unique Line of Home & Personal Care Products, Giving A Fresh Scent and Feel!

Egypt’s finest Flavors, Fragrances and Aroma Suppliers, Fridal, has climbed the OOH marketing scene in Cairo for the first time, occupying the strategic spots to promote and raise awareness on one of its well-known and most valued brands, including Frida aqua sensation, Solina, Frida aqua touch, and Frida fabric.  



The esteemed brand has stepped in the OOH market with a successful out-of-home advertising campaign, as it is now looking to claim its spot as one of the market leaders in terms of sustainability and innovation on Cairo’s billboards.  



The high-end brand, Frida, flaunts an array of its exceptional products from home care, air care, and personal care on an appealing background that grabs the attention of audiences on the roadways, hosting the brand’s logo and revealing its advertiser's name.   

[AD] Fridal is one of the major manufacturers and exporters of fine natural essential oils and upscale fragrances to both local and international markets founded more than 60 years ago with its headquarters situated in the 6th of October City.

Fridal is a company specializing in flavors and perfumes, herbs and spices, and essential oils, with approximately 2000 employees and 3000 acres of privately owned land cultivated around Egypt. 

Fridal Consumer Products (FCP), a subsidiary of the Fridal Group, was established in 2015, delivering a variety of personal care, air care, and home products. Fridal consumer products (FCP) has a solid portfolio of trust, presenting high-quality products to 100 million customers and seeking to be the number one Egyptian FMCG firm in the MENA region, with a leading market share in the air freshener area.

Since the world is being moved toward a more sustainable planet, Fridal's employees, brands, and operations work together to make a difference and to be one of Egypt's most sustainable enterprises. This dedication primarily focused on environmental responsibility by "going green" by pumping water from wells onto high reservoirs, irrigating the land with gravity. and installing 38 solar pumps. Their long-term goals were furthered by the construction of a fully equipped residential town for 500 residents. 

You can learn more about Fridal Group and check out their premium products via their official website https://fridalfcp.com/   

[AD] With a robust portfolio of trust and achievements, Egypt's innovative outdoor advertising agency, OUTSITE OOH has successfully managed and deployed Frida's campaign all over Egypt with its broad knowledge and methodology. The campaign was being powered and executed by OUTSITE OOH, with a tactical approach and prime locations that targeting dense traffics as well as congested areas, utilizing Unipole and Double Deckers Billboards with purpose to receive the desired exposure, ensure the better visibility on Cairo's roadways, and reach a wide range of target demographics.

For further information about OUTSITE OOH, it can be found through https://outsiteooh.com/ 

To find out more about Frida’s campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.

Campaign Credits

Industry: Cosmetics & Personal Care | Home Care Products

Brand: Frida

Advertiser: Fridal Group

OOH Agency: OUTSITE OOH Media Agency

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Branding Campaign | Fridal Group | Frida | Fridal Consumer Products (FCP) | Solina | Frida Aqua Sensation | Frida Aqua Touch | Frida Fabric

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