The international foodservice brand, Hardee's has returned appearing on Dubai's streets through the OOH scene to celebrate its 40th anniversary and remind foodies by the delectable treats; the Big Boss and the Frisco Chicken. Hardee’s' latest appearance on the OOH arena was a global campaign featured both in Cairo and Emirates, presenting the “New Angus”, “Mushroom N’ Swiss”, “Real.Juicy.Proud”, and “Chicken Fillet” in its latest campaign in January 2021. This time, Hardee’s has landed Dubai’s billboards to celebrate the 40th anniversary, highlighting that they have been serving appetizing food since 1981, shown in the added hashtag “GoingAllInSince1981”, bringing back the tasty Big Boss and the Frisco Chicken on the Hardee’s menu for a limited time only. The advertiser wanted to add more excitement to the ad and grabs audiences attention, therefore, they used some extraordinary die-cuts and mock-ups that are manifested on their two vintage sandwiches, Hardee’s renowned logo, and the ad copy of the ad, all are jutting from the frame of the billboard. This new campaign was released in the first week of January on different OOH-type, including Hoarding, UniPole, Mega Com, and Lampposts in Dubai and Sharjah.
