The leading sports retailer in the Middle East, Sun & Sand Sports, has returned to Dubai’s outdoor scene with a new OOH after their last campaign back in October that announced their discounts on White Friday. Carrying on with their legacy that started more than four decades ago, Sun and Sand Sports announced the opening of their latest store in Dubai Mall. The ad is vibrant and full-of-life, featuring visually pleasing physical stunts that are a reflection of the brand and are appealing to their targeted audience. The models chosen for the ad are diverse; men, women, and kids which represent the varied products of SSS. The chosen colors are bold and beaming just like the brand’s cutting-edge persona. The colors and visuals were complemented by the tagline “Your Happy Place” which translated to “المكان اللي يحمسك” which is the state the ad puts us in. The hashtag “funtothefinish” “حماس للنهاية” as well as the announcement “New Store Open” are seen next to the brand’s logo. The campaign is positive, harmonical, and definitely a head-turner. The campaign was launched during the first week of January in Dubai.
