After a long time of absence from the OOH scene since 2020, Abu Soma Development Company (ASDC) has returned once again stronger than ever to the OOH arena to remind the audiences with the marvelous vacation project SOMABAY in the Red Sea. \r\n The ad visuals are breathtaking, as it displays beautiful landscapes, varying from magnificent mountains rising, natural treasures above and below the sea where turquoise waters reign supreme, and a magical bay paradise where golden sunsets touch the open sea. The amazing visuals supported by a catchy words that describe SOMABAY, Somajestic, Somagical, Somagnificent, and Somarevlous, referring to the fantasy-scapes that follow you wherever you go at SOMABAY. In addition, the visuals host essential information, including the hotline and the official website to facilitate communication between the developer and the customer. \r\nTo find out more about SOMABAY’s campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.