In coinciding with the festive season, Etisalat UAE has surged on Dubai’s OOH scene to allow residents and visitors to make the most of the Dubai Shopping Festival , offering amazing discounts on an array of devices and accessories. Etisalat’s latest OOH campaign was when announcing the comeback of the popular outdoor bazaar, Etisalat Market OTB for a new edition during DSF. \r\nThe visuals feature a lady wearing headphones and a man holding shopping bags with smiley faces that reflect customers’ satisfaction and happiness with Etisalat Dubai Shopping Festival. Throughout the anticipated event, Etisalat offers tempting discounts of up to 40% on smart home devices, up to 55% on accessories, up to 30% on smart TVs. up to 20% on smartphones, up to 25% on gaming devices, up to 15% on tablets & laptops, and last but not least up to 10% on selected Apple devices.\r\nThe campaign was featured on the OOH scene in Dubai and Sharjah in the fourth week of December on Digital Screens.