The famed Dubai-based movie theatre, Roxy Cinemas, has released a new campaign through Digital Out-of-Home (DOOH) in Dubai to hype up the audiences with the 2022 American spy film, The 355, after inviting passers-by to the new movie "HOUSE OF GUCCI" in its latest OOH campaign, starring Lady Gaga, Jared Leto, Adam Driver, Al Pacino, and Salma Hayek, among other stars.
The 355 amasses some electrifying and talented stars, featuring Jessica Chastain, Fan Bingbing, Sebastian Stan, Penélope Cruz, Diane Kruger, and Lupita Nyong’o, along with other stars, directed by Simon Kinberg, as the DOOH campaign is showcasing a thrown-together international team of female spies. This gives a glimpse of the movie’s synopsis, also it is shown in “An Elite Team”.
The movie revolves around the CIA agent Mason "Mace" Brown who teams up with a competing German spy, a cutting-edge computer specialist, and a Colombian psychologist when a top-secret weapon gets into the hands of a bunch of mercenaries. The four women team up to embark on a breakneck mission to save the world while staying one step ahead of a mysterious figure who is following their every move.
The ad copy invites onlookers to “Book now via THEROXYCINEAMAS.COM” and the Roxy Cinema App. The visuals also show several time slots with "SILVER PLUS" tickets for the movies "SWORD ART ONLINE", "THE COLONY", "THE HATING GAME", and "THE KING’S MAN" at the bottom section of a blacked-themed background.
This campaign is a new one, appearing in the first week of January on Digital Screens in Dubai.
Brand: ROXY Cinemas
Advertiser: Roxy Cinemas
OOH Size: Digital Screen
Country: United Arab Emirates
Tags: Awareness Campaign | Brand Ambassador | Branding Campaign | Diane Kruger | Dubai | Fan Bingbing | Jessica Chastain | ROXY Cinemas | Sebastian Stan | Simon Kinberg | The 355 | UAE | United Arab Emirates | Silver Plus Ticket | Sword Art Online | The Colony | The Hating Game | The King’s Man
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