Ahead of the awaited AFCON 2021 in Cameroon, many brands have released new OOH advertising campaigns over Greater Cairo’s billboards to cheer our Egyptian Team in AFCON, bringing some promotional offers.
Since Coca-Cola is known for its renowned history of supporting football teams and fans over the years, especially our Egyptian Team in AFCON, the cold beverages brand was among brands that claimed the prime spots to announce its sponsorship of AFCON as their official soft drink.
The visual ad features a portrait of a man with his hand on his chest, clutching a Coca-Cola can with a cheerful and smiling look, evoking the concept of pride and sincerity, while a pitch is displayed behind him in the background. On the other hand, the OOH campaign displays Coca-Cola Can with Football T-shirt, giving the chance to collect 10 Coca-Cola metal can lids or Coke bottle caps to win Football T-shirts to cheer the Egyptian Team during the AFCON, manifested on a bold red themed background that echoes the brand's identity.
To find out more about Coca-Cola's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
Industry: Food & Beverages
Advertiser: Coca-Cola Egypt
Region: North Africa
Tags: AFCON | AFCON 2022 | Awareness Campaign | CAF | Cameroon | Coca-Cola | Coca-Cola Egypt | Promotional Campaign
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