Our most adored and first trademarked French cheese brand La Vache Qui Rit relaunched their cheerful two year old “100% Natural Ingredients” campaign. 

La Vache Qui Rit has a few but outstanding appearances on the OOH scene in Egypt, a fact that makes the campaign a head-turner. The legendary Laughing Cow is proudly displayed with its infectious laugh and radiant red color across Cairo’s roads. The campaign aims at reminding all cheese lovers that the brand’s little triangles of happiness are made of “100% all-natural ingredients” with extra laughter as the ad copy states “وزودنا عليهم الضحك”. The brand’s popular tagline “ضحكتك بالدنيا” is also seen on the ads. It’s smiles all around with the La Vache Qui Rit round box across Cairo’s billboards. 

The campaign was launched during the first week of January in Cairo. 

If you need to know more about La Vache Qui Rit and this campaign’s OOH sizes, types, and locations, visit MOOH, your local OOH intelligence data provider with international standards. 

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