The upscale real estate developer, United Development Group seems active on the OOH scene across Cairo's roadways, as its campaigns are always dominating the streets. Recently, they came up with another OOH advertising campaign with appealing visuals of Arabic calligraphy to introduce the Core of Business, E-Tower in CBD in New Cairo with a competitive payment plan. This campaign has popped up the OOH scene after its latest Campaign in December 2021. \r\nThe visuals use a 3D conceptual design of the E-Tower project, adding the phrase “There’s more to discover”, followed by their payment plan facilities; 10 years instalment plan with a 10% Down payment. On the other hand, the ad copy hosts the hotline to facilitate communication between the customer and the high-end real estate developer.\r\nTo find out more on United Development Group’s campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.