Following Dubai Mall’s latest ‘The World is Here. Let’s Play’ campaign announcing Dubai Shopping Festival dates (15 Dec 2021 - 30 Jan 2022), the largest mall in the world hits the roads of UAE with a new outstanding OOH campaign. The campaign promotes The Emirates Skywards miles program collaboration with the DSF in a gripping and enticing ad. 

The 27th edition of the DSF is set to be the most alluring with the Skywards Millionaire Shopping deals. The campaign is simple yet inviting, encouraging shoppers to have a once in a lifetime experience in Dubai and turn their shopping into a chance at winning. The ad says it all with different tempting messages like “Become a DSF Millionaire Every Week”, “ضاعف فرصك من خلال الإنفاق لدى شركاء سكاي واردز إيفريداي في دبي مول” and “أنفق 100 درهم للحصول على فرصة لربح مليون ميل سكاي واردز”. According to their website, “all you need to do is spend AED 100 or more to enter the weekly draw. You also double your chances of winning just by spending with Skywards everyday partner brands at The Dubai Mall”.



The Dubai Mall is the ultimate shopping, retail, culinary, and entertainment hub and is home to the DSF which is the event of the year for all shoppers, foodies, and families across the city. This is a fact that is reflected in the ads which show visuals of shoppers, families enjoying exotic experiences, and people of different ages having all sorts of fun. The DSF has something interesting for each member of the family.

The logos of each of the collaborators; Emaar, The Dubai Mall, Dubai Shopping Festival and Emirates Skywards are seen on the billboards. 

The campaign was launched in the first week of January across Dubai. 

The Art & Science of OOH

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