Orange has been a sponsor of AFCON and partner of the CAF since 2008 at the time the company was expanding its footprints as well as its services in Africa and the Middle East. Since it's time for the AFCON 2021 to kick off, the renowned telecommunication brand, Orange has claimed its place on the OOH scene in Cairo by releasing a multi-channel campaign; streamed in a commercial TV ad, then landed to the OOH arena. Following the hilarious and creative commercial TV ad, featuring Ahmed Hegazi, Mahmoud Hamdy, known as El-Wensh, and Ahmed Abou El Fotouh, referred to by his nickname Fatouh, the visuals flaunt the three football stars on a blazing themed background, standing tall with a serious look over Greater Cairo's billboards. The ad copy reminds audiences that Orange is the official sponsor of the African Cup of Nations, adding the logo signature of Orange and CAF. On the other hand, the aforementioned telecommunication company is tempting audiences with Promotional offers, in other words, dial #012# and recharge with Orange to enjoy 30x your recharge value-free units. In addition, you can support Egypt in AFCON with My Orange, all you have to do is to download the app and subscribe to GO packages or renew your FREEmax bucket for having a chance to enter a raffle to travel to Cameroon and cheer from the pitch. To find out more about Orange's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
