The French luxury brand, Vilebrequin has claimed its place for the first time in Dubai's OOH scene, highlighting its roots and introducing its ready-to-wear products for women and men.
When it comes to Vilebrequin's roots, the brand is a product of the 1971s St-Tropez spirit of joy and freedom, as shown in "Forever St.Tropez Since 1971", manifested in the background. Vilebrequin delivers elegance on vacation season after season, handing along a lasting sense of casual charm from father to son and mother to daughter.
The aforementioned upscale brand offers a wide range of exclusive bikinis, shorts, swimsuits, polos, swimwear, and beach clothes. The ad copy flaunts the sea turtle as an iconic logo of the brand.
This campaign was seen in the third week of December for the first time in a limited location on Digital Screens in Dubai.
Industry: Fashion & Accessories
OOH Size: Digital Screen
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | UAE | United Arab Emirates | Vilebrequin
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