Du’s latest appearance on Dubai’s OOH scene features their new and diverse Power and Home plans. Following Du’s prior appearance on Dubai’s Billboards promoting their Business Unlimited Plans, they’re back at it again with more intriguing offers giving consumers free rein to choose from their ranging plans. Du’s new Power Plan deals provides consumers with the Special Power 500 which grants users 100GB of National data, 2500 Flexi minutes, Unlimited calls to one country and many more amazing benefits all together with a free gold number all for 500 AED. In addition, Du’s new home plans provide consumers with an array of new deals to choose from including Du home starter, Du home basic, Du home advanced and Du home ultimate. The latter awarding users with up to 1 Gbps downloading speed. 



The Power plan ad space features the biggest advantage to the plan, that being the free gold number that consumers receive when they purchase the Special Power Plan 500. The ad copy also includes the website URL “du. ae/power24” which redirects them to the plan details. Furthermore, the Home Plan ad space also provides the website URL “du. ae/home” along with creative and eye-catching visuals to attract the customer’s attention to the outstanding offer, that is the 1Gbps speed that consumers get on account of one of the new home plans. Both campaign designs utilize purple and blue tones in the ads to reflect the brands’ credibility and stability, along with abiding by Du’s color identity. 

This campaign is fairly new having been dispersed throughout Dubai Streets in the fourth week of December in the form of Lampposts and Digital Screens.

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