Following the latest campaign, the roads of UAE got another official invitation from the Saudi General Entertainment Authority to discover Saudi Arabia as the ultimate family destination through a new OOH campaign. 

The campaign is the perfect exposure to the range of exciting activities and that’s why it entails three sets of ads. The first is a broad announcement, “Welcome to Arabia,” with the tagline “It’s all happening” and the Arabic localization mirrored “روح السعودية. حياكم على قل الكلافة”. Snippets of the different exhilarating events and activities like “أطول وأمتع زحليقة في العالم” and “مسارح العمالقة وتجارب لم تعشها من قبل” are proudly presented on different billboards.  



The second set of billboards present Saudi Arabia as the perfect winter destination through the Riyadh Winter Wonderland lifestyle festival. The tagline “A Winter Beyond Imagination” and the Arabic version “شتاء يفوق التوقعات” give a glimpse of the festival’s huge variety of entertainment and events for the whole family. The visuals of the Ferris wheel and the festivities are captivating and definitely appealing. 

The third set of billboards explores the eclectic range of activities that you can experience in the inspiring city of Alula from camel racing to culinary experiences, music, art and science. At Alula you will definitely cross things off your bucket list. 



A call for action “Book your ticket now” is seen on every billboard along with the logo and website. 

The campaign was launched in the third week of December across the streets of Dubai and Sharjah.

The Art & Science of OOH

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