Mercedes-Benz makes a stunning return back on Dubai's OOH arena after its previous campaign celebrating the UAE’s Year of the 50th. The German luxury brand promotes its all-new, all-electric EQS car in the outdoors ad. The electric drive system allows for an entirely new space concept, which is the pinnacle of automotive luxury. Both the exterior and interior design convey elegant modernism. A single bow spans the whole vehicle, as seen on the visuals, making it far more flexible and airy than traditional saloons while still being stunningly attractive. The sportive billboards have a dreamy quality to them, with the setting for the ad being a blue lake with milky clouds that almost appears to be in outer space. The graphics show off both the sleek interior of the car and its attractive exterior, with a futuristic model in a red tracksuit and a sharp man in a suit. The most astonishing and attention-grabbing part of the billboards is the vertical, levitating car they exhibit. The ad copy reads “The all-electric EQS will be available in your market in 2022” and “From Mercedes-Benz to Dubai”. In the highly personalized message to residents of the UAE, the brand dedicates, “This is for you, Dubai.” The new, limited campaign spread on Dubai's roads during the third week of December in the form of Digital Screens.
