Du Business’ new state of the art appearance on UAE’s billboards promotes their new “Business Is Where You Are” campaign, presenting their latest business mobile plans enabling any business to confidently conduct their business anytime from anywhere, boosting businesses all around Dubai. Their newest business mobile plans guarantee smooth sailing access to one’s business with a touch of a button.
The “Business is where you are” campaign ad space showcases a businessman in a full suit, holding his phone on a treadmill while wearing headphones. The campaign objective is illustrated in the billboard representation on account of how Du Business' new unlimited mobile plans aid businesses widespread across Dubai. The latter is attributed to how they’ll facilitate simplified value call packs to keep the business rolling, along with worry free-roaming on selective plans. The ad copy has a bluish background since it is a distinct element to Du’s brand identity. The ad also displays the campaign name “Business is where you are” accompanied by the “unlimited mobile plans'' phrase to further demonstrate what the business offers in this specific campaign. Lastly, the Du logo along with the website URL “du. ae/ubmp” are present, the latter as to offer the audience the means to learn more about the campaign.
The “Business is where you are” campaign struck Dubai on Hoarding and Bridge Billboards in the third week of December.
Industry: Telecommunication
Brand: Du
OOH Size: Bridge Billboard | Hoarding
Country: United Arab Emirates
Region: MENA
Tags: Awareness Campaign | Business is where you are | Du Business | Dubai | Promotional Campaign | UAE | United Arab Emirates
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