From Majid Al Futtaim, Carrefour lands on Dubai’s OOH scene once again following their previous campaign. To satisfy the changing demands of its diverse client base, Carrefour offers a variety of retail types as well as several online services. Carrefour provides an unrivalled selection of over 500,000 food and non-food goods, in keeping with the brand's goal to give the broadest range of quality products and value for money.
Carrefour catches the attention of UAE’s onlookers using striking blue visuals and retaining their usual brand identity. They proudly proclaim “Your Search Ends Here” with “The best offers on electronics”, besides a picture of brand new electronics straight out of the box. Another visual entices people with “Win 50 Cars”, and a car coming out a cardboard box. The last billboard reads “Win 10 KGs Of Gold Coins” and includes a visual illustration of said gold. These offers include up to 70% off on electronics, and this massive discount draws people’s attention.
This campaign has popped up in the third week of December on limited locations on Digital Screens, Rooftop Billboards and Lampposts.
Industry: Shopping Malls
Advertiser: Majid Al Futtaim
OOH Size: Digital Screen | Lamppost | Rooftop billboard
Country: United Arab Emirates
Tags: Awareness Campaign | Carrefour | Dubai | UAE | United Arab Emirates
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