From Ahmed Seddiqi & Sons, the renowned jewelry  brand Messika Paris ascends on Dubai’s billboards to showcase their latest collection, after their previous campaign featuring Kate Moss. The brand combines feminity and modernity, giving women an edge while still looking beautiful and being delicate. 

The visuals grab the attention of onlookers with a gorgeous model in a blue-tinted background and lighting that sends a heavenly cast on her. With perfect makeup and hair, the model is resting her hand on her cheek to show off the bracelet around her wrist. In the second billboard, she is dressed in all black to highlight the jewelry as she poses. 

The final visual portrays a set of rings that shine and gleam. They also announce their location which is “Mall of Emirates, Dubai Mall”. 

The new campaign took over Dubai’s streets on digital screens in the second week of December

The Art & Science of OOH

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