A new OOH advertising campaign has been released over Dubai's roadways, spotlighting Rivoli Group’s "Beat The Clock Deals" promotion in cooperation with the Dubai Tourism Department during the Dubai Shopping Festival (DSF).

On a striking yellow background, the ad message induces shoppers to "catch unbeatable offers on watches and eyewear", along with a chance to win prizes worth AED 60,000 in gift vouchers. Rivoli Group (which includes Hour Choice, Rivoli EyeZone, and Style 88) launches 3 days of unbeatable offers from 7 till 9 January, 2022. 

This campaign popped up on Digital Screens in Dubai in the first week of January

The Art & Science of OOH

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