Aster arrives on UAE’s billboard for the first time with a new corporate logo identity unveiling the Care is Just an Aster Away campaign through a grand showcase on the Burj Khalifa in Dubai, which was seen physically and virtually on Aster's social media platforms, to commemorate the company's 35 years of service. Aster DM Healthcare, one of the largest and fastest-growing companies in the MENA area, offers a full range of healthcare services and that is what the OOH campaign is all about. Through the campaign, Aster wishes to be the closest to its clients, and they made this clear by ensuring great healthcare accessible to all people who need it. As we look back on the last 35 years of Aster's existence, we are overwhelmed at what we have been able to do with the unflinching trust and faith that our patients and customers have placed in us, said Dr Azad Moopen, Founder Chairman and Managing Director of Aster DM Healthcare. The campaign Care is Just An Aster Away, where we want to be closest to our clients, is bringing new energy to the vision we set out to make quality healthcare accessible to the people. The billboard features a doctor standing next to his patients as to showcase the aim of the organization’s purpose to help and empower others using white and warm-toned background to soothe the eyes and give the warm feeling to the patients and to the people who put trust in the Aster Foundation, also a call to action was used to give more drive to potential customers. Also, by giving words of encouragement and being a support system to others, the healthcare marketing campaign had a huge impact on their audience. This campaign was seen in the second week of December in limited locations on Rooftop Billboards, Digital Screens, and Unipole Billboards in Dubai and Sharjah.
