Sarwa strikes Dubai’s billboards with a new OOH campaign to “Make Money Work”. The financial service is backed by a team of top-tier financial specialists and technical experts. They execute tried-and-true investing ideas and provide a unique investment experience for customers. Based on their risk profile, they can help people invest in fully diversified low-cost index fund portfolios. They employ cutting-edge technology to streamline the whole investment process and ensure that they receive the highest potential return. They achieve this by making rebalancing, dividend reinvestment, and tax optimization simple - activities that were previously difficult and time-consuming to conduct on their own, or only available to the super-wealthy. The green visuals are reminiscent of money and reflect the brand’s vision well. As a creative idea, the ad reads “2+2=6” and “1+1=3”, which gives people a sense of wealth and increasing their money. They feature a comic of Einstein in doodled yellow glasses, with a speech bubble of the equation. The new campaign struck Dubai’s audiences in the first week of December for the first time.
