Crafted for a taste that reflects the region, Ajmal Perfumes comes out with their new Qafiya Gold Edition Unisex spicy fragrance. Following Ajmal’s prior appearance on Dubai’s OOH scene promoting their Amir Brand, UAE’s perfumery master creates the nation’s fragrance with cardamom, clary sage and orange blossom as its top notes. The Fragrance has been created in celebration of UAE’s 50th National Day. The first ad space reflects the Emirati culture through the portrayal of the desert life along with nationals travelling through it. The men and women who appeared in the ad were dressed in their traditional Emirati clothing, those being the dishdasha and cloak. This most definitely accentuates the ethnic sense to the ad. Ajmal also showcases a replica of the new Qafiya Gold Edition with UAE’s flag on the packaging, accompanied by the phrase “إلى 50 عاما من الفخر المتدفق عبر الأجيال” which translates to “Dedicated to 50 years of pride flowing through the generations.” The ad copy is fairly simple, featuring brown and gold colors to emphasize the sophistication and nurturing nature of the brand. Lastly, Ajmal places their social media accounts and website very subtly in the ad, in addition to the brand logo, placed on a black background to further point it out. Ajmal’s new Qafiya Gold Edition campaign was distributed in the second week of December on Digital Screens in Dubai.
