Inspired by the wisdom and ancient traditions of Asian cultures, RITUALS has surprised the UAE’s OOH scene popping up on the prime billboards of Dubai for the first time, presenting a new awareness and branding campaign for the brand’s unique products. RITUALS are famous for creating the most extensive collections of luxurious yet affordable products for self-care as well as, home appliances and accessories. The brand aims to enrich consumers’ lives with unique and signature fragrances that are designed with utmost care and composed with the world’s richest perfumes. The OOH campaign portrays some of the product lines available including; scented candles, in-door scented sprays, as well as scented incense sticks. The products are aesthetically photographed in a cozy living-room setting as they are laid out on an elegant living-room table behind. The OOH campaign uses the main tagline “PRIVATE COLLECTION” and “made to make you feel good” which are bound to grab attention on the roads. The advert also highlights that RITUALS is “Available in-stores and online” via “RITUALS.me”. The new and limited OOH advertisement was spotted during the first week of December as Hoarding billboards across Dubai city.
