The talented singer and actor Mousa, glamorizes the billboards of Greater Cairo with a new campaign preparing for his upcoming album launch. The OOH campaign focuses on the close arrival of the artist’s song called “Senara”. The out-of-home advertising displays an aesthetic photograph of the star while his new name logo is portrayed in the background using the letters “MOUSA”. The creative OOH visuals use this logo and Mousa’s photograph as if they are in a YouTube video frame while using the ad copy “LOADING” on the bottom of the billboard. The “O” in “LOADING” seems like a loading icon while the campaign also highlights that audiences can listen to the song on multiple platforms using the ad copy “LISTEN AT”; Spotify, anghami, deezer, YouTube, and YouTube Music while highlighting Mousa’s name on the right side and the name of the song in Arabic, in the left side of the billboard. If you have any additional questions regarding MOUSA’s Campaign, you can visit Monitoring out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations, and more.
