Balenciaga modernizes Dubai’s OOH scene with a campaign that’s edgy, sleek and powerful. They came out with a campaign in November showing off their Spring collection, with hit after hit on the outdoors ads scene. The luxury brand lives up to its name with this eye-catching campaign.\r\nThe ad visual portrays two models (male and female) wearing all black coats, bags, shoes, and accessories, from Balenciaga's campaign. The woman is in a flowy skirt, looking fierce and feminine as she poses for the brand. The male model takes a more nonchalant approach with a far-away glance from the camera. They are photographed on the street, with jet black brick wall and greyish background, to echo the brand’s streetwear and glamourous yet casual style. The iconic fashion brand remains on top of the game as usual with these edgy visuals. \r\nThe new, limited campaign struck Dubai during the second week of December, in the form of digital screens.