GoDaddy reappears on Greater Cairo’s phenomenal OOH scene with a new promotional and awareness campaign for the one-of-a-kind online platform. GoDaddy’s prior appearance on the billboards of Egypt was during the beginning of this month when the telecom brand made a statement to encourage Cairo’s youth to start their ideas online, featuring the prominent designer and brand ambassador Yara Bin Shakar. GoDaddy is currently scoring on Cairo’s outdoor marketing arena using the similar slogan which translates to “Start Your Idea Online through GoDaddy”.
The OOH campaign gives main ambassadorship to Raha Moharrak as she is the new role model for GoDaddy’s idea. Raha is a well-known graphic designer and she is the first Saudi woman to climb Everest and the Seven Summits. The OOH campaign also uses ad copy “Domain + Websites + Shopping”. The campaign also gives ambassadorship to Faisal Sheraiff whose photograph is portrayed in the advert along with his name in GoDaddy’s search engine. The creative director behind FLTRD.me, Zeina Aladki is also featured in the phenomenal advert as another role model who started her successful business online. Some of the campaign visuals use elegant fashion photography of designer Yara Bin Shakar’s work while using the main tagline “Sell Online”.
If you have any additional questions regarding GoDaddy’s campaign, you can visit Monitoring out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations, and more.
Industry: Online Platforms
Brand: Go Daddy
Advertiser: Go Daddy
Region: North Africa
Tags: Awareness Campaign | GoDaddy | Promotional Campaign | Raha Moharrak | Yara Bin Shakar | Faisal Sheraiff | FLTRD.me | Zeina Aladki
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