Etisalat Akwa Kart was the subject of Etisalat’s most recent OOH advertising campaign. This Time, Etisalat by e& (previously Etisalat Group) has returned once again to set up a new campaign on Cairo's billboards to spotlight Etisalat Cash, involving Hamada Helal. From the likable TV commercial ad directly to the OOH arena, the ad images depict Hamada Helal representing various and exotic characters, appearing with a hilarious look. The campaign has a clear message; inviting customers to download Etisalat Cash in order to win free minutes, megabytes, Cashbacks, and more, shown in “اكسب وكسب اصحابك معاك”. With Etisalat’s major tagline “Much Stronger , the billboards also highlight that the campaign is sponsored by Mastercard, Banque du Caire, and Meeza. To find out more on Etisalat’s campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
