The Italian grandeur fashion house unveils new designs on Dubai’s billboards featuring their Fall/Winter collection. Shot by Juergen Teller, Dolce & Gabbana’s advertising campaign uses the past and future as their inspiration in order to parade their ability to create outstanding designs using sartorial tradition together with new volumes and materials. Subsequent to Dolce & Gabbana’s last prosperous campaign starring Italian blogger and fashion designer Mariano Di Vaio, the brand built their present campaign on individuality and everyone’s bold sense of self expression. The ad is in tune with the brand’s overall aesthetic displayed in its simplistic nature and vibrant colors, therefore enhancing the character of the collection. The billboard design is split into two halves, one containing a visual representation of a male and female model dressed in the collection offering the audience a glimpse of the collection style, along with intriguing them to delve in for more fashionable inspiration. The other half is a black background with the brand name and website written in white, again to amplify the simplistic effect and to draw attention to the Logo. Dolce & Gabbana’s billboards were dispersed in the second week of December throughout Dubai streets in the form of digital screens.
