The fast-food pioneer McDonald's fires up Dubai's OOH arena with an outdoors ad about their breakfast menu, after its latest OOH campaign, declaring their step towards a sustainable, environmentally-friendly future.  

McDonald’s is not only famous for their delicious burgers, but also for their breakfast options. Their breakfast menu includes the Big Breakfast, Hotcakes, McMuffin, Hashbrown and Egg Wraps. The visuals are coated with a bright yellow background, with an ad copy that states “Big Breakfast makes you love every morning” and one for the Chicken Sausage Egg McMuffin, with a yummy picture of both. Another billboard includes a bunch of items from their menu, including the; Hotcakes, Sausage Egg McMuffin, Big Breakfast, and coffee from McCafe. 

The new, die-cut campaign was spotted in the fourth week of December on bridge billboards and lampposts in Dubai.

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