The well-known member of Al Fardan Group, Al Fardan Exchange for financial services has popped back up on the roads of Dubai to bring Western Union to the spotlight again with a digital-out-of-home campaign. Western Union’s previous campaign was back in January when Al Fardan Exchange released a promotional OOH campaign for convenience debit cards, however, the financial services brand is back on billboards even stronger sending the message that people can now “Send up to 1,000 AED online with your debit card” and buy the new debit card “for 15 AED flat transfer fee”. The campaign also uses the ad copy “Download our app or visit WU.com” portraying that the application can be downloaded from Google Play or App store. The new DOOH and OOH campaign was spotted on Dubai’s major advertising roads during the second week of December and was widely distributed as hoarding billboards, digital screens, and wall wrapping billboards.
