Our consistent monthly analysis and report of Cairo's OOH market have revealed a significant degree of improvement than last month. It is shown in the data and analysis chart that the overall number of campaigns for November has witnessed a massive increase, with just 198 campaigns taking over the OOH scene, compared to 156 campaigns in October. There is a discernible increase in both the number of the ongoing campaigns as well as the new campaigns in contrast with the last month, as the ongoing campaigns increased from 81 to 114, while the new campaigns that joined the OOH arena across Cairo's roadways in November, amounted to 84, compared to 75 in October.
Regarding the OOH occupancy rate, according to the data that has been extracted from MOOH, it is found that there is a noticeable growth in the market occupancy rate, as 74% of the OOH ad spots are occupied and about 26% of the ad spaces are ready for receiving new outdoor advertising campaigns.
As for the industries that dominated Cairo's billboards, real estate has experienced a minuscule dip in the market share, with a 3% decrease, tying for 1st place on the chart. With the same ranking of October, the telecommunication industry has followed the real estate industry to be in the 2nd spot with 12% from the market share. The health care and FMCG has taken the 3rd and 4th ranks with a 7% and 6% of market occupancy. The Automotive and foodservice industries are tying the 5th position, which amounted to 4% of the market share.
Visit MOOH, our partnering OOH Media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, locations, and more. It maintains track of what's going on with the billboards in terms of advertisers, campaign budgets, media planning, and OOH types, among other things. You can check out our top 20 campaigns for November through https://insiteooh.com/article/5641-il-monte-galala-by-tatweer-misr-is-heading-the-top-20-campaigns-chart-of-november-2021-as-the-real-estate-industry-swept-cairos-billboards
Industry: Marketing & Advertising
Brand: INSITE OOH MEDIA PLATFORM
Advertiser: INSITE OOH
Region: North Africa
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