NEOM, the smart and sustainable regional development in northwest Saudi Arabia has claimed it position on Dubai’s billboards, following its latest OOH campaign to announce a new global media hub integrating physical and technology-led production across film, television, games and digital publishing, which will be home to sustainable productions from the region and global. In addition, the media hub is already running and open for business, providing studio spaces and production facilities in a way that strongly meets the needs of the future. The billboard features a unique design for a new life in beautiful nature. The major tagline “Take The Move Now”, inspiring people who dream big and who want to be a part of a new lifestyle that’s unlike anywhere else. The campaign is a new one that was released during the first week of December in limited locations using Digital Screen, Uni-Pole and Hoarding Billboards.