The festival’s flagship alternative shopping destination, Etisalat Market OTB is back with season nine with an OOH marketing campaign in Dubai.
With appealing visuals, Etisalat Market Otb announces that the event will be running from December 16 until Thursday, December 30 at Burj Park, Downtown Dubai. It opens its doors on weekdays from 4 PM till 11 PM, while on Weekends from 12 PM till 12 AM. The best part is that there is no entry fee.
For fashion enthusiasts, you can browse some of the Korean and Japanese fashion and beauty brands, including chunky shoes, flamboyant patterns, sportswear, and more during the event, as this year's theme is revolving around Asian pop culture.
For the foodies, there are more than 100 homegrown retail brands and 27 food stops to pamper your taste buds. It doesn't stop there, there are special programs that are jam-packed with dance, music, and games, such as a roller skate rink, paddle tennis court, games based on the Netflix TV hit Squid Game, K-Pop dance show, BTS day, prize giveaways and freebies, and last but not least Instagrammable spots for a photo memory.
This new campaign has shown up in the third week of December during Dubai Shopping Festival (DSF), distributed on Digital Screens in Dubai.
Industry: Events & Exhibitions
Brand: Etisalat UAE
OOH Size: Digital Screen
Country: United Arab Emirates
Tags: Awareness Campaign | BTS | DSF | Dubai | Dubai Shopping Festival | UAE | United Arab Emirates | Etisalat Market OTB | Squid Game | Netflix TV Show | Burj Park | Downtown Dubai
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