The pioneering real estate developer Al-Borouj Misr Development has hit Cairo’s billboards once again, hyping up the masses announcing its contract for managing Movenpick Hotel in Sixty Iconic Tower at the New Administrative Capital. Al-Borouj Misr’s prior appearance on Greater Cairo’s OOH arena involved welcoming and introducing the astonishing first-ever skyscraper in Egypt back in April; 6ixty Iconic Tower. The developers are currently back on billboards, stronger than ever, announcing its partnership with Accor, a French multinational hospitality company, to manage and administrate the Movenpick Hotel in the Sixty Iconic Tower with creatively grabbing OOH visuals. Using ad copy “Luxurious – Accessible – Affordable”, the outdoor campaign is likely to make a significant impression on the roads. The visuals also use ad copy “Imagine the Power of Luxury” while highlighting that the project is one of five stars. The visual portrays the logos of; Movenpick Hotels & Resorts, 6ixty Iconic Tower, 6ixty Business Park, 3 Points, HeavenHills Porto Sokhna, and HeavenHills North Coast. To find out more about Al-Borouj Misr Developments’ most recent campaign, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations and more.
