Tiffany & Co. shimmers on Dubai’s prime DOOH platform with the luxury jewelry brand’s latest campaign called “About Love” featuring the international, prominent, stars and power couple; Beyoncé and Jay Z. Tiffany & Co. recently popped up on the billboards of UAE lightly introducing the About Love campaign, showcasing some of the most prominent and significant pieces of jewelry, however, the specialty retail company is back on billboards even stronger with still screenshots of the initial campaign’s short film, telling a love story of longing, reunion, and a bond that transcends space and time. The campaign mainly supports Tiffany’s ongoing stand for underrepresented communities since the brand has made a pledge to provide scholarship and internship programs for Historically Black Colleges and Universities (HBCUs). The DOOH campaign portrays the priceless Tiffany Diamond pendant that was only worn by three women since its discovery in 1877. In About Love, Beyoncé is officially the fourth person to wear the iconic 128-54-carat stone. The visual captures the essence of the world’s largest and finest yellow diamonds discovered in the Kimberley diamond mines in South Africa. The advert also displays Tiffany & Co. Schlumberger Apollo Brooch in yellow gold and platinum with diamonds. The impression-making brooch is worn by the one-and-only Jay Z, comprising expert features that induce round diamonds and striking gold accents. The limited DOOH campaign was spotted on Dubai’s major advertising spots during the first week of December.
