The Beach, Dubai’s number one spot for a hang-out, has landed on Dubai’s OOH scene, preceding its last campaign in December. Relaxation on the beach collides with Hollywood movie screens, and exquisite family dinners collide with Ain Dubai's tempting vistas. The Beach has everything one needs for a great day out, from amazing food options to shopping establishments, play areas to gyms, and exciting watersports.
They provide a feast at The Beach, with Mughal-inspired cuisine, soul-warming North African fare, family-friendly Chinese fare, and gourmet food produced by Michelin-starred chefs from across the world. There's also authentic gelato, huge burgers, all-day breakfasts, and fresh seafood from the Arabian Sea.
In Christmas-themed billboards, the brand creates a feel-good campaign, especially for families and holiday-time lovers. The typography used is the number one attention-stealing tool in the visual, with three different fonts and colors used for each word in “Sun, Sandcastles & Santa”. A tiny illustration of palm trees is also etched besides the phrase. There’s a happy family on the beach, juxtaposed by their accessories, in which they wear reindeer headbands and Santa’s hats. The Beach declares: “Dine in one of our 30 seaside cafes and restaurants and get a framed picture with Santa at his Grotto from 4 PM onwards”. This is occurring from the 15th of December to the 25th.
The new, limited campaign launched in the third week of December. It was distributed across digital screens in Dubai.
Brand: The Beach
OOH Size: Digital Screen
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | The Beach | UAE | United Arab Emirates
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