The Brazilian food brand, Sadia has climbed up the OOH scene across Dubai's roadways to raise brand awareness and promote its finest halal ingredients of delicious roasted chicken that comes whether spicy or non-spicy to satisfy different tastes. 

Sadia has been producing frozen foods and meat-based products since 1944, including chicken, turkey, and beef, pasta, margarine, desserts, and other delectable products. 

The OOH campaign displays two frozen bags of broasted chicken; one filled with a spicy-seasoning and the other is non-spicy, appearing on partitioned backgrounds and highlighting the fact that they are 100% Chicken Breast". 

This new campaign has garnered billboards in the first week of December in a limited location on Uni-Pole Billboards in Dubai. 

The Art & Science of OOH

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