The National Bank of Egypt (NBE) climbs up on Greater Cairo’s billboard arena once again, with a new awareness campaign for the protection of confidential and individual banking information. NBE’s previous appearance on Egypt’s OOH scene revolved around inspiring the Egyptian population to accomplish things faster with the new Al-Ahly Phone Cash Wallet. NBE is currently back on billboards claiming a high extent of corporate social responsibility by educating the masses of the importance of protecting their money by not sharing personal data and information through the ad copy which translates to “Protect Your Money, Don’t Share Your Data”. The OOH campaign also uses ad copy that translates to “In Doubt.. Close.. Block” while the visual portrays the logo for the “Federation of Egyptian Banks”. The campaign also highlights that the advert is a PSA for the secrecy of personal information while using a creative illustration of a thief on a smartphone. To find out more on NBE’s most recent campaign, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations and more.
