The yearly opportunity of Dubai Shopping Festival arrives at an outstanding OOH campaign. Dubai Festivals & Retail Establishment (DFRE), the main organizer and creator of Dubai Shopping Festival, and part of Dubai Tourism, has landed on the billboards of Dubai to announce the luring yearly event with lots of entertainment, shopping opportunities, and more, during the time of “15 December 2021 – 30 January 2022”. 



MYDSF.AE’s prior appearance on Dubai’s OOH scene was back in January when the organizers were announcing previous dates for 2020-2021 using the main tagline “Discover The Extraordinary”, however, MYDSF is back on billboards even stronger with the catchy slogan “The World Is Here Let’s Play”. The festive visuals and ad copy have gathered together to integrate the amount of fun visitors will have during that remarkable time of the year. The visuals portray local families, in addition to other families coming from across the globe to shop at one of the most luxurious cities in the world. The 27th edition of the Dubai Shopping Festival (DSF) is all set to enliven the Emirate’s perfect winters with unforgettable fun for all ages.  



The DOOH campaign is a relatively new one that was spotted on Dubai’s prime advertising spots during the third week of December. 

The Art & Science of OOH

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