McDonald's climbs up on Cairo’s major out-of-home advertising scene with a new awareness campaign for McCafé. The fast-food giant’s prior appearance on Cairo’s billboards was during November when the brand was promoting the phenomenally spicy Western Festival, however, the fast food chain we all love is currently back on billboards even stronger, raising maximum awareness on the variety of delicious coffee offered at McCafé. The OOH campaign uses the main slogan that translates to “Want Coffee? Easy!” or “Want Coffee? Simple!” while portraying three coffee types; black American coffee, a cappuccino with a thick foamy surface, and a latte with an even lighter surface. The billboard displays three bright yellow cups with McCafé’s logo on them, which are bound to grab the ongoing OOH audience’s attention. The aesthetic photograph also portrays mouth-watering, caffeine-triggering, fresh coffee beans around the cups. The bottom right of the billboard also displays McDonald’s official logo. To find out more on McDonald’s most recent campaign, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations and more.
