Better Life scores on Dubai's major outdoor advertising platform with a new awareness campaign using the main tagline FESTIVE ESSENTIALS. SMEG's prior appearance on UAE's billboards was in November when the brand promoted Superior Performance, Luxurious Finish. SMEG is currently back on billboards even stronger, reflecting Christmas and festive vibes. Better Life / SMEG uses theirofficial slogan for the campaign, technology with style, while displaying SMEG's authentic 50's Retro Style Kettle in red. The kettle features up to 7 temperature settings with a 1.7 L capacity and a water level indicator. The OOH campaign also portrays SMEG's Espresso Coffee Machine, also in vintage red, that is bound to grab the attention of passing consumers. The advert also highlights that SMEG has partnered up with Better Life, the official distributor of nine international brands in kitchen appliances, who encourage the audience to celebrate the New Year with a kitchen makeover. The limited OOH campaign was spotted on Dubai's prime roads during the first week of December and was distributed as uni-pole billboards.