Chipsy has launched an outdoor campaign in the streets of Greater Cairo to bring up its new advertising strategy featuring the superstar actor Amir Karara, the official face of Chipsy Egypt for the past 9 months. Chipsy's last campaign featuring Amir Karara was during March of this year, when the fast-moving-consumer-goods brand was promoting togetherness and belonging.
Chipsy is currently back on billboards even stronger with a new heart-warming commercial that reflects companionship due to a pack of Chipsy. The campaign illustrates that each moment is genuinely more delightful when shared with friends and loved ones. The OOH campaign has turned up on Egypt's billboards with snapshots from the TV commercial also featuring Karara, bringing the campaign's slogan which translates to "With Chipsy, Happiness". The OOH visual portrays Karara sitting on a sofa with two companions while they share a pack of cheese flavoured chips, and a bag of chilli and lemon flavoured chips. The campaign's vividly yellow background is bound to grab maximum attention and conveys the positive vibes and cheerfulness on the road.
To find out more on Chipsy's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
Industry: Food & Beverages
Advertiser: PepsiCo Egypt
Region: North Africa
Tags: Amir Karara | Awareness Campaign | Branding Campaign | Chipsy
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