BOSCH hits Cairo's prime OOH scene with its new branding and awareness campaign advertising for their vehicle tools and wiper blades suitable for all car types and models. BOSCH's last appearance on Cairo's OOH platform was at the beginning of the month when the brand flaunted the billboards with an advertising campaign for their automotive spare parts. BOSCH has obtained a solid presence in Africa through its network of partners and distributors since 1906. BOSCH created their first African subsidiary in Johannesburg in 1965 in South Africa. The brand has extended its subsidiary footprint in Africa and the Middle East since 2010, and now has offices in more than ten countries. The OOH visual uses the main tagline Wiper Blades for All Cars'' while portraying BOSCH's AEROTWIN wiper blade. The visual also portrays an abstract left column which show some of BOSCH's other products including; BOSCH filters which are multi-layered guaranteeing better filtration of air or the better filter for your car according to the ad copy, a spark plug that you can trust! ensuring a high reliable ignition, and BOSCH's signature durable car battery made to withstand all journeys using ad copy A world-quality battery. The campaign also portrays the official page for BOSCH's Auto Parts Egypt. To find out more on BOSCH's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
