Carrefour climbs up on Cairo's major OOH scene celebrating the hypermarket's "19 Years Anniversary" with a phenomenal promotional campaign. Carrefour's last appearance on Egypt's billboards was back in January when the brand was celebrating 18 years of success on Cairo's outdoor advertising landscape. The renowned shopping mall and retail brand by Majid Al Futtaim has established its solid presence as a leader in the market with exciting offers and promotions.
The campaign's visual highlights that Carrefour is celebrating this occasion by offering consumers across Egypt up to "50%" discounts on several product categories including electronic devices and groceries according to the ad visual. The campaign also uses the main tagline "More years, more value for you" highlighting that this offer prevails from December 22nd to February 14, encouraging audiences to "shop in-store or through the application; MAF Carrefour". The campaign also highlights that Carrefour is offering easier payment and instalment options through; VALU, ALEXBANK, BANQUE MISR, QNB AL AHLI, and Emirates NBD with exciting visuals filled with firecrackers.
To find out more on Carrefour's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
Industry: Retail Shopping
Advertiser: Majid Al Futtaim
Region: North Africa
Tags: 19 Years Anniversary | ALEXBANK | Awareness Campaign | Banque Misr | Branding Campaign | Carrefour | Emirates NBD | MAF Carrefour | Majid Al Futtaim | QNB Al Ahli | ValU
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