FitnGlam scores on Dubai's primary outdoor advertising scene with a new promotional and awareness campaign offering women a whole free month. The women's fitness superclub has recently made a significant and bold OOH appearance with the brand's last campaign energizing audiences announcing the opening of Al Quoz branch. FitnGlam is currently back on billboards stronger than ever, using the main tagline "Your 1st Month's On Us" through a creative concept campaign. 

FitnGlam has been given the spotlight especially because of the brand being the women's fitness superclub of the UAE with a sports society mirdif opening soon featuring; equipment curated for women, specialized classes, booty clinic, 10 sec. body composition analysis, and programs for teens. With a fully loaded gym, FitnGlam rises on Dubai's billboards with an amazing die-cut showing a gym kettlebell weight coming out of the billboard's frame. The OOH campaign encourages women across the UAE to "Call 800 FNG GYM". The OOH campaign takes the form of a banner that is bound to grab ongoing vehicles' attention. 

The limited die-cut OOH campaign is a relatively new one that was spotted on Dubai's main roads during the fourth week of November and was distributed as bridge billboards. 

The Art & Science of OOH

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