The leading real estate developers, Palm Hills Developments, are back on Cairo's billboards with a fascinating OOH awareness campaign for Badya. Palm Hills Developments have recently appeared on Egypt's OOH scene, building brand identity and familiarity for the new Badya City focusing the most on Badya's sports club. Badya is branded as a creative city because it was developed in a way that is unique in terms of its designs, structures and landscapes. The city as a whole is innovative and challenges the norm acting as a cultural hub for a modern and progressive Egypt. The OOH campaign uses Badya's main motto A CITY OF NEW WORLDS while also using the main tagline Signature COURTYARDS with an aesthetic, and abstract design. The campaign also highlights that one of the major contributors to the project is; Mona Hussein DESIGN HOUSE while portraying the phenomenal view of the peaceful landscape of the residential compound. The OOH campaign gives off the vibes that the place gives residents a platform to prosper, exchange great ideas, and engage with different cultures. Palm Hills Developments constantly works towards having many well-established firsts. The project is the epi-center of the new 6th of October City. To find out more on Palm Hills Developments campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
