The reliable home cleaning service in UAE, Justmop has debuted on Dubai’s OOH scene with a new rebranded identity to become Justlife and to present its exceptional home cleaning services.

The visuals depict what customers say about Justlife through a portrayal of a smartphone with the app's interface emerging from the billboard's frame, highlighting that Justlife has been rated 4.8 out of 5 based on 67,392 reviews. 

The ad makes use of die-cuts and mockups to create a distinctive concept, manifested in the protruding smartphone and vacuum cleaner as well. The portrayal of the two individuals in this posture, emphasizes that Justlife's priority is to give its customers peace of mind.

The ad copy highlighted the phrase “Time to Live” on an appealing background. The esteemed home cleaning service offers home cleaning, disinfection service, A/C cleaning, curtain cleaning, carpet cleaning, mattress cleaning, deep cleaning, sofa cleaning, pest control, handyman & maintenance, car wash, laundry & dry cleaning, packers & movers, premium men’s salon, spa treatments, women’s salon, standard men’s salon, pet grooming, flu vaccine at home, a doctor at home, COVID-19 PCR test, all at the comfort of your home by employing professional and well-trained cleaners that have been thoroughly screened before being hired. 

The campaign was seen in the second week of November in a limited location on Bridge Billboards in Dubai.

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